Industry Research

From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape. 

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.