Koddi

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

The Trade Desk and Koddi's initiative is designed to simplify how advertisers plan and activate full-funnel campaigns.

Lowe’s Media Network is one of the early adopters of the integrated system.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

The companies aim to streamline operations for retailers and advertisers.

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

A new partnership with Koddi provides ad solutions to help tradespeople increase their visibility among relevant homeowners.