Marketing to Millennials Gen Y already is redefining the retail landscape Hall of Fame Profile: Kim Feil Shopper Marketing Case Studies: Quaker Revamps the Hot Cereal Category Walmart: Reversal ... to Fortune Walmart's about-face on some Project Impact tactics leads to improved supplier relations Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. An Update on Mobile Retail Marketing An Update on Collaborative Shopper Marketing NRF Show 2011 Overview Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth First Previous 31 32 33 34 35 Next Last
