Shopper Marketing Best Practices: A Collaborative Model for Retailers and Manufacturers Apparel Takes Risks Social marketing, scent technology and 'recessionista' appeals make fashion a category like no other Four C's of Effective P-O-P Store Check: Meijer's Small Format Seasonal Store Check: Super Bowl 2010 Sam's Club's New Strategic Focus From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Movies in Many Formats Studios and retailers look beyond DVDs and Blu-ray Discs to adapt to the movie consumer's changing habits. Thrifty Consumers Buoy Circulars and Coupons In the face of declining newspaper circulation, paper and electronic store circulars are growing. Shoes Stand Their Ground Footwear category holds up during recession but needs to emphasize value and versatility in messaging First Previous 34 35 36 37 38 Next Last
