Class WAR: Upscale Cosmetics Industry Faces Faster Rate of Change Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale Over There: American P-O-P Companies Beginning to Think Globally P-O-P & Telecommunications In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P Computer Products Attract Home Users with Traditional Packaged Goods Approach In-Store Media Matures as Sales Slowly Increase Blithe Spirits? Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge First Previous 53 54 55
