Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale P-O-P & Telecommunications In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P Computer Products Attract Home Users with Traditional Packaged Goods Approach Over There: American P-O-P Companies Beginning to Think Globally In-Store Media Matures as Sales Slowly Increase Blithe Spirits? Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge First Previous 53 54 55