Sporting Goods Manufacturers Up the Ante on Merchandising Interactives Poised For Dramatic Growth Wall-mounted, P-O-P kiosks that respond to voice commands aren't ready for retail -- yet. But they aren't far off. Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Class WAR: Upscale Cosmetics Industry Faces Faster Rate of Change Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale P-O-P & Telecommunications In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P Computer Products Attract Home Users with Traditional Packaged Goods Approach Over There: American P-O-P Companies Beginning to Think Globally First Previous 54 55 56 Next Last
