Special Reports

Retailers continue to launch smartphone apps and other mobile marketing initiatives

Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside

Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations

Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience.

Shopper loyalties are strong in sporting goods -- they have their favorite teams and national brands -- but a down economy could sway these loyal, tribal shoppers