CPGs Get Better at Organizing Around Shopper Marketing Promise on the Perimeter Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing Digital Marketing Roundup, Spring/Summer 2010 Store Checks: Back-to-School 2010 Sporting Goods Report: Chasing The Tribe Shopper loyalties are strong in sporting goods -- they have their favorite teams and national brands -- but a down economy could sway these loyal, tribal shoppers Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. CPG Report: Common Characteristics of Leading Companies Is Private-Label Growth Here to Stay? Kimberly-Clark Shakes Up Feminine Care New U by Kotex takes aim at tradition with black-box packaging, neon wrappers. First Previous 33 34 35 36 37 Next Last
