Beverage Report: Shopper Specificity Marketers of non-alcoholic beverages make it a priority to work with retailers -- and understand their shoppers The New Face(book) of Event Marketing Brand marketers leverage social media to expand reach and extend the on-site experience Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media Candy & Snack Report: Second That Emotion Marketers of snacks and candy find ways to connect with shoppers beyond price promotions Shopper & CatMan: Let's Play Nice As these two disciplines evolve, brand marketers devise management structures to align the work Dynamic Mobile To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it An Integrated Approach: PepsiCo Team Puts It All Together Summit Keynote: Supervalu Wants to Share the Sandbox It's a Go on Green First Previous 30 31 32 33 34 Next Last
