Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media Candy & Snack Report: Second That Emotion Marketers of snacks and candy find ways to connect with shoppers beyond price promotions Shopper & CatMan: Let's Play Nice As these two disciplines evolve, brand marketers devise management structures to align the work Dynamic Mobile To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it An Integrated Approach: PepsiCo Team Puts It All Together Summit Keynote: Supervalu Wants to Share the Sandbox It's a Go on Green Consumer Electronics Report: It's More Show Than Tell Marketers of consumer electronics keep it simple by emphasizing product benefits and offering demos Hall of Fame Profile: Joe Radabaugh Video Gaming Gets Moving Social/family and motion video gaming set tone for in-store marketing First Previous 30 31 32 33 34 Next Last
