Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Clorox: Boxing Above Their Weight Clorox uses smart shopper marketing to compete with the CPG heavyweights Automating Automotive Education With limits on P-O-P materials, auto aftermarket suppliers rely on digital tools and enhanced packaging to educate shoppers Who's Who in Shopper Insights 2010 Biz Schools Get in the Shopper Marketing Game Undergrads, graduates and professionals all have something to learn OfficeMax on Display: Luckenbill Discusses the Chain's Visual Merchandising Strategy Small Formats Loom Large Riding the Digital Wave Retailers continue to launch smartphone apps and other mobile marketing initiatives Seasonal Store Check: Breast Cancer Awareness 2010 Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations First Previous 32 33 34 35 36 Next Last
