An Update on Mobile Retail Marketing Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. An Update on Collaborative Shopper Marketing NRF Show 2011 Overview Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Clorox: Boxing Above Their Weight Clorox uses smart shopper marketing to compete with the CPG heavyweights Who's Who in Shopper Insights 2010 Automating Automotive Education With limits on P-O-P materials, auto aftermarket suppliers rely on digital tools and enhanced packaging to educate shoppers Biz Schools Get in the Shopper Marketing Game Undergrads, graduates and professionals all have something to learn OfficeMax on Display: Luckenbill Discusses the Chain's Visual Merchandising Strategy First Previous 32 33 34 35 36 Next Last
