Listen and Engage Many brands monitor social media; some control the conversation Go Ahead, 'Fence' Me In Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology Private Label Growth Slows But the big three drug chains are making gains The Global Challenge Marketers charged with identifying global opportunities and localizing them Store Check: Meijer Marketplace Digital Duets: Collaborative Marketing Strategies Along the New Path to Purchase Who's Who in Shopper Marketing 2011 'Community' Research Online communities and their recruited members uniquely bring speed and flexibility to the research process Packaging: The Customization Debate Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear Pet Pampering The petcare category is transitioning to take advantage of consumers' ever-increasing affinity for their pet First Previous 29 30 31 32 33 Next Last
