Special Reports

Many brands monitor social media; some control the conversation

Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology

But the big three drug chains are making gains

Marketers charged with identifying global opportunities and localizing them

Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear

The petcare category is transitioning to take advantage of consumers' ever-increasing affinity for their pet