Special Reports

Developing an app of their own probably not the way to go for many brands

Brands are gathering and validating insights, but are they actionable and do they address a business need?

Brand marketers must realize that moms are including smartphones in their juggling act

Drugstore chains are putting private-label products on center stage at the expense of national brand

Open to (and armed with) insights, brands are prioritizing participation in retailer calendars

Many brands monitor social media; some control the conversation

Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology

But the big three drug chains are making gains