Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act OTC Squeeze Play Drugstore chains are putting private-label products on center stage at the expense of national brand Who's Who in Shopper Insights 2011 Seasonal Collaboration Open to (and armed with) insights, brands are prioritizing participation in retailer calendars Listen and Engage Many brands monitor social media; some control the conversation People to Watch Class of 2011 Go Ahead, 'Fence' Me In Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology Private Label Growth Slows But the big three drug chains are making gains The Global Challenge Marketers charged with identifying global opportunities and localizing them First Previous 28 29 30 31 32 Next Last
