Special Report: Vendor Shops and Beyond Nike sets the pace in sporting goods category by staking its ground within major retailers Appeasing the Appliance Shopper LG Electronics works collaboratively and on its own to provide critical information along the path to purchase Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? OTC Squeeze Play Drugstore chains are putting private-label products on center stage at the expense of national brand Who's Who in Shopper Insights 2011 Listen and Engage Many brands monitor social media; some control the conversation People to Watch Class of 2011 First Previous 28 29 30 31 32 Next Last
