Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile Best Practices in Shopper Marketing Measurement, Part 2: Measuring Shopper Behavior Hall of Fame Profile: Evan Anthony By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers Best Practices in Shopper Marketing Measurement, Part 1: Rationalizing the Investment Hall of Fame Profile: Lisa Klauser Special Report: Vendor Shops and Beyond Nike sets the pace in sporting goods category by staking its ground within major retailers Appeasing the Appliance Shopper LG Electronics works collaboratively and on its own to provide critical information along the path to purchase Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands First Previous 27 28 29 30 31 Next Last
