Maximum P-O-P Power: A Profile of Rayovac Corp. Rayovac gets charged at retail with permanent display centers and secondary placements A Prescription for P-O-P At Schering-Plough HealthCare Products, organization is good merchandising medicine Lego Optimizes Merchandising Systems Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Whitehall-Robins Introduces Child Lip Balm Tropicana Nutrition Center Debuts At Wal-Mart Category Management: More Than a Buzz Word? Black & Decker Creates Multi-Vendor Display for Wal-Mart Learning Co. Little Red Schoolhouse Gets High Grades Integrated Marketing Drives Rubbermaid Launch First Previous 346 347 348 349 350 Next Last
