Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Oral-B Reduces Display Components 74 Percent Troy Biosciences Creates Buzz with Wasp Trap Display Lego Tailors Block Relaunch for Wal-Mart New Packaging Keeps Hunt's Sales Sharp Interactive Advertising: Network Keeps Growing Impulse Designs Introduces Displays for Mass Market Art 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) MCA Nashville/Decca Poster is Printed on Vinyl Using Offset Press Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends First Previous 349 350 351 352 Next Last
