American Greetings Digs Deeper to Satisfy Retailer Needs Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. SPY Fox 2' Release No Longer Top Secret, Thanks to Marketing Campaign Prevent Blindness America Distributes P-O-P Kits Drugstore P-O-P Merchandising Transforms Drugstores Into Destination Stops Nestle Hopes Fans Go Bananas Over Tarzan-Themed Candies Tobacco's Last Frontier As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs Misty Mate Redesigns Its Packaging, Displays Maximum P-O-P Power: A Profile of Rayovac Corp. Rayovac gets charged at retail with permanent display centers and secondary placements L'Oreal Wins Display of the Year - Semipermanent OMA Award First Previous 345 346 347 348 349 Next Last
