Rubbermaid Inc.: Channel Innovators It's Not Your Father's Stationery Store A Report on the Office Supply Channel Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Wahl Clipper Successful With Wal-Mart Pallet Program Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. Publishers Poised For P-O-P Push Display Helps Coty Foray Into Bath and Body Category Ragold Supports Juicefuls and Velamints First Previous 347 348 349 350 351 Next Last
