Walmart

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Custom display program promotes online gaming kit

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.