Walmart

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Custom display program promotes online gaming kit

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Excerpts from A.G. Lafley's letter to shareholders, August 2002

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.