Wal-Mart Springs into Events Brands provide special "retailtainment" activity Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. CPG Coupon Trends, 2002 An overview of NCH Marketing Services' annual report Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry New Gaming System Sheds Light on Nintendo An interactive counter unit and a lit blade display highlight the system's screen and compact size. Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Becoming Aisle Experts: A New Vision to Deliver Greater Customer Value Meeting Hardware P-O-P Guidelines The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve First Previous 341 342 343 344 345 Next Last
