Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.
Recent retail news includes CVS adding self-care SKUs designed with input from the disabled community, and Whole Foods planning to install Amazon technology in stores that lets shoppers pay with a wave of their hand.
Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.