P-O-P Goes Multicultural Explosive growth of Hispanics leads wave of bilingual and ethnic displays Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede Wal-Mart Taps Target Vet PepsiCo Gets Down to Business at Sam's Club P-O-P Logistics: From Design Studio to Retail Product marketers, retailers employ varying methods to ensure P-O-P is set up, stays up Measurementality When in doubt, just follow these three words: Use. Common. Sense. Wal-Mart Dresses Up for Prom Event Hasbro Goes Full Force for 'Star Wars' Toy Launch Wal-Mart Puts Events Behind 'All You' Magazine 'The Incredibles' Team Revisits the Aisles New Product Pacesetters 2004 A look at the most successful launches of 2003-2004 Pepperidge Farm 'Garfield' Tie-in A case study from the Promotion Marketing Association's 2005 Reggie Awards First Previous 272 273 274 275 276 Next Last
