Not-So-National Brands Exclusive packaging isn't just for mega-retailers anymore Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Firefighter Brand Blazes into Retail 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology Nintendo Aims $5-Mil-Plus at Techs & Teens P-O-P to recapture market share; custom installs for all major chains Midway Attacks Market With $10 Million Game Launch Stores 'customized' with exclusive character P-O-P Wal-Mart, Gillette Play Up Free Music Downloads The Season of Shrek Rimmel Rebuilds London in Five Months Celine Dion Sings for Rite Aid 'Shrek 2' as Big a Hit at Retail as at Box Office Future-Shock-Keeping-Units Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting First Previous 274 275 276 277 278 Next Last
