Newspaper Merchandising in Mass Merchants Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards Counter Actions ConAgra Gets Animated for Summer Sweeps 'Stop' Thinking Outside the Box! An excerpt from The Power to Innovate (AuthorHouse, April 2005) Dove Coaches Girls on Self-Esteem Sony Unveils PSP With Sneak Peek P-O-P Channel Report: Club Stores As shoppers flock to club stores, marketers learn the ropes, producing pallet displays, product demos and even P-O-P for pianos, hot tubs and artwork 'Star Wars' Fuels Pepsi's Summer Sales Truth Be Told Procter & Gamble finds its "moments" in various ways, places Chicken of the Sea Addresses 'What Women Want' Pepsi Turns Double Play at Wal-Mart, Circle K Display Penetration for IRI's New Product Pacesetters First Previous 271 272 273 274 275 Next Last