Walgreens Boots Alliance, Inc.

We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups.

Walgreens looks to strengthen its core pharmacy and store experience under new ownership.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.