Vestcom, Inc.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.

One campaign won an OmniShopper Award in the In-Store Marketing: On-Shelf Campaign category.

League teams with five brands and retailers to engage fans