Target, Inc.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.

GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.

Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.

The beauty giant and the department store chain are expanding their partnership as the Sephora at Kohl’s concept celebrates one year since opening.