Top Retail Media Stories From September 2025 Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month. Sephora's Creator Storefront Latest Evidence of Retail Media's Evolution The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements. Sephora Digital Marketing Text Sephora 'One-Day Deals' Pop-Up Ad Sephora Strengthens Data Strategy, Retail Insights A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. Top 'In-Store Experience' Stories From October 7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. Sephora Grows Australian Footprint With Store Openings The beauty retailer is marking 10 years in Australia with new shops and redesigns. Beauty Marketing Agency Encourages Multi-Channel Ad Strategy Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora. Report Identifies Top Retailers, Brands Embracing AI Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI. 1 2 Next Last