Sephora

Data shows that the health and beauty category has more momentum and competition than ever before.

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.

The beauty giant and the department store chain are expanding their partnership as the Sephora at Kohl’s concept celebrates one year since opening.

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