P&G Expands Retailer Conversations Beyond Pricing, Promotions CFO Andre Schulten says innovation and media spending are important parts of the shared mission. Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye. P2PI Names 40 Under 40 Class of 2026 The fifth annual awards program spotlights the next generation of leaders in commerce marketing. Febreze Lets Consumers Take the Smell of Dunkin' Home The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart. Charmin Targets College Students With 'Roommate Trials' Campaign The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season. Target's Beauty Studio to Feature Prestige, Emerging and Global Brands The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com. Downy Debuts Pop-Ups Spotlighting Luxury Laundry Scents Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery. Febreze Campaign Kicks Odors Throughout Soccer's Big Summer The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts. Top Retail Media Stories From June 2026 Walmart, Kroger and others shared retail media-related news and advancements during the month. Top In-Store Experience Headlines From June 2026 Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery. 1 2 3 4 5 Next Last
