Procter & Gamble (P&G)

The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores.

The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.