Old Spice Campaign Targets Gen Z Males and Their Moms P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration. Walgreens Vicks MyW Promotional Email Home Depot Swiffer 'Get A Complete Clean' Endcap Crest 'Stubborn Bad Breath' Shelf Trays Walmart Native Boba Cafe 'Pour More Fun' Pallet Display Febreze 'Spring Cleaning' Half Pallet Display Target Old Spice 'Crafted With Care' Shelf Trays The Connected Packaging Era: Why Brands Should Care Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard. Downy 'Smelling Great' Shelf Talker Pantene '85% Less Hair Loss' Endcap 1 2 3 4 5 Next Last
