The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
The sporting goods retailer expanded its House of Sport experiential brand in July and August with nine new stores, and plans to have up to 100 locations by 2027.
Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.
PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.
