Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.
Recent retail news includes Meijer opening its newest neighborhood market — its first outside of Michigan — and Asda promoting its new healthy food line with a side of spa treatments.
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.