Kroger

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.

Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

Following reports that The Kroger Company and Albertsons Companies were in talks to merge a day earlier, the grocery giants on Oct. 14 revealed they have entered a definitive agreement to merge.

Kroger’s in-house data shop has created a solutions team and related venture, 84.51° Labs, to help advance how shoppers engage in the retail experience.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.