Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.
In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.
Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.
Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.
