2025 OmniShopper Awards: Integrated Path to Purchase Activation Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. Ibotta, Circana to Track Incremental Sales From Digital Offers The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns. Coca-Cola Ibotta 'You Can Win' Shelf Talker Bones Coffee Brings Exclusive RTD Lattes to Walmart Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors. Bones Coffee Company Walmart 'The New Lattes in Town' Mailer Sponsored Gen Z Approach to Grocery Savings Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail. Top Retail Media Stories from August Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month. Instacart Joins Ibotta’s Digital Promotions Network Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website. Solutions & Innovations (May-June 2024) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Schnucks Enhances Digital Promotions With Ibotta Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores. 1 2 3 4 5 Next Last