Ibotta, Inc.

So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

Mobile promise in data, new technology

Change Behavior or Wait for Change?

Exclusive on-pack promotion provides codes that can be redeemed for digital content

This exclusive poll reveals what shopper marketing execs think of the apps their companies are using, the benefits they offer, and how they perform in the field

Delivering on Business Goals