Why Licensing Can Be Lucrative for Brands Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere. Hershey Gathers Consumer Intel to Pinpoint GLP-1 Trends Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on. Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. Transforming Shelf Optimization Leaders from Hershey and Chobani share how they are partnering with retailers to rethink assortment, improve on-shelf availability and use data to make faster decisions. Hershey Campaign Invites Consumers to Pennsylvania To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World. In Brief: Thanksgiving Hershey Helps Pokemon Celebrate 30 Years Confectionery company provides limited-edition products accompanied by digital and social engagement. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Hershey Identifies How Convenience Retailers Can Win at the Shelf Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth. Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart' We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. 1 2 3 4 5 Next Last
