CPG Partners Leverage Kroger for the Holidays Kroger’s aisles were fully decked with secondary displays from various CPG partners. Infographic: Retail Media Successes from Black Friday 2023 Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics. REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Reese's Plays With Dollar General's App Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app. Dollar General Reese's 'Play to Win' Game On Trend: The Plant-Based Food Wave Better-for-you items are gaining popularity and activating in various ways at retail. Hershey's 'BGC Canada' Floorstand Reese's 'Buy Reese's' Dump Bin M&M’s Campaign Empowering Women Highlights Female Spokescandies The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women. Jolly Rancher Recruits Local Artists to Create Packaging, Outdoor Murals The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals. First Previous 4 5 6 7 8 Next Last
