Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.
Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.
From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.
