Frito-Lay North America, Inc.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.

Recent trends, in-store inspiration and a member Q&A.

A new partnership with ISM unifies in-store screens and audio into a programmatic, DSP-enabled network.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

The retailer/distributor partners to sell snacks and plans updates to speed order fulfillment.

Recipes using Doritos, Oreos and more give shoppers chance to earn bonus loyalty points at Canadian convenience and fuel retailer.

The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.

Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.