From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.
Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.
Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience.
Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.
