Costco Wholesale Corp.

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.

Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

The warehouse giant admits it's still the early days, though.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

P2PI's flagship conference, Nov. 12-14, features insights from key industry leaders into building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and much more.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.