Costco Wholesale Corp.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.

Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.