Costco Wholesale Corp.

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays

Packaged goods retailers, brands dive into e-commerce

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

The editors of Shopper Marketing and the Path to Purchase Institute put various e-commerce delivery/pickup options to the test

Retail partnerships and in-store marketing trumpet switch to OTC