The Coca-Cola Company

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

UK retailer’s Tickled Pink campaign features more than 200 products as well as loyalty incentives.

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.