Women at the Helm Women are making their mark in the P-O-P industry Digital Cart System Debuts, Tests This Month Hasbro's in the P-O-P Game Hasbro Games is beefing up in-store efforts with a new organizational structure and sturdy pallets that are Wal-Mart's darlings FSI Report: August 20, 2006 Outward Bound P-O-P companies look outside their facilities for manufacturing processes Tactics: In-house Display Testing In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments FSI Report: June 11, 2006 P&G, Unilever 'Living Well' in Different Ways Auditing the Auditors RFID poses off-the-charts potential for store auditing, but feet-on-the-floor census tracking is available today. Which is more attractive to marketers? Thinking Outside the Juice Box Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising Living in the Moment A Q&A with P&G's Dina Howell Aiming High First Previous 95 96 97 98 99 Next Last
