CVS Taps a P&G Bounty Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Walmart, P&G Star in 'Jensen Project' CPG Report: Common Characteristics of Leading Companies Publix Sweeps Back to School SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing" Rite Aid Debuts Oral Health Campaign FSI Report: July 11, 2010 A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic Brand Loyalty Declines in Once 'Safe' Categories First Previous 94 95 96 97 98 Next Last