From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Kroger Launches Mobile Rewards Program Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer 2009 FSI Coupon Trends A Final 'Auld Lang Syne' to 2009 Signs of the Times Purina Appeals to Pet Lovers at Kroger Thrifty Consumers Buoy Circulars and Coupons In the face of declining newspaper circulation, paper and electronic store circulars are growing. Shopper Marketing Trends Report 2010 Online Advertising Effectiveness Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail. First Previous 97 98 99 100 101 Next Last
