A Game Plan for P-O-P Excellence What a Difference 10 Years Makes Discovering Digital Impact Institute service enables CPGs to track their own -- as well as competitors' -- digital advertising Who You Calling 'Tier 2'? Regional chains like Publix get plenty of national brand attention Report: 'Tier 2' Retailers Brands and agencies see an opportunity and are eager to work with (but not offend) the key regional players Get Out of the Tub! General Mills Wants ‘Box Tops Heroes’ Global Retailing Trends: World View Digital Advertising: Hitting the Hyperlocal Target Brands use the latest in data-driven precision to reach online consumers where they live Best Practices in Shopper Marketing Measurement, Part 4: Integrating Metrics First Previous 84 85 86 87 88 Next Last
