The Why Behind the Buy The new normal is no longer new, it is just normal. Survey Finds Quality Often Outweighs Price Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands How to Succeed at Retail: Aligning Shopper Marketing Principles Appetite for Disruption Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act Shopper Marketing Trends Report 2012 The Unscientific, Unsubstantiated, Darn-Near-Arbitrary Marketer of the Year Award First Previous 86 87 88 89 90 Next Last
