Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands Survey Finds Quality Often Outweighs Price How to Succeed at Retail: Aligning Shopper Marketing Principles Appetite for Disruption Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act Shopper Marketing Trends Report 2012 The Unscientific, Unsubstantiated, Darn-Near-Arbitrary Marketer of the Year Award OTC Squeeze Play Drugstore chains are putting private-label products on center stage at the expense of national brand First Previous 86 87 88 89 90 Next Last
