Capgemini

The sluggish economy has more shoppers of all income levels turning to supercenters, and the shift may signal a permanent change.

What you don't know about your shoppers could hurt you.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation