Merchandising Trends: Driving Consumption Through Shopper Marketing A 'Times & Trends' Report from SymphonyIRI Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands Survey Finds Quality Often Outweighs Price Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution How to Succeed at Retail: Aligning Shopper Marketing Principles Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act Appetite for Disruption Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? Shopper Marketing Trends Report 2012 The Unscientific, Unsubstantiated, Darn-Near-Arbitrary Marketer of the Year Award First Previous 86 87 88 89 90 Next Last
