Capgemini

With various players doing their own thing, only time will tell if a standardized system is necessary for large-scale adoption

Bloom: Fast-growing chain stays relevant by focusing on, winning over the 'value shopper'

Hannah, Osborne & Co. build in-house shopper marketing capability in quick time

Fixating on the Shopper

Retailers are using shopper insights to refine their promotional calendars

In Search of Common Ground

Bricks & Mortar Marketing in an Internet World