Capgemini

Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer

In the face of declining newspaper circulation, paper and electronic store circulars are growing.

Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail.

System prints ads directly onto checkout conveyor belts

CPGs rely more on third-party companies to execute programs -- and prove they did them right