Capgemini

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.